If you’re new to D2C and want to know what makes a sustainable D2C brand, then this guide is for you. Or if you don’t even know d2c meaning but have heard the buzz about it and are curious about the opportunities it presents then too this article is for you. But first things first d2c stands for direct to consumers and it essentially is a business model that cuts out the middlemen and ensures that the goods or services that the businesses are offering reach the customers directly. Here we’ll share the tips that we’ve learned from my own experiences and from working with other brands throughout the years.
1. Determine customer needs
The first step in building a sustainable D2C brand is to determine what types of products and services your business offers, and who your target customers are. This will help you narrow your product offerings and focus on the specific customers you want to serve. The goal here is to determine the customer needs that you want to serve. This may be as simple as determining what type of product your company makes, or it may be more complex, such as determining the ideal size for a retailer. Determining what your customers want may be difficult if you don’t follow the right strategy. The best way to do this is to talk to them and get their input about what they need, want and expect from your business. Find out what makes them happy, and then work backwards from there. For example, if you sell clothes, find out who your customers are and what they wear. Then start asking yourself questions like: What colour do they like? How many clothes do they own? What is their style? What are their favourite brands? Do they have any specific requirements that you can fulfill?
2. Make a budget for the company
Once you know what your business offers, it’s time to create a budget for your company. This budget should include all costs related to running the business, including things such as rent, utilities and employee salaries. You can also include costs associated with marketing and sales outreach, but remember that these expenses are likely to grow over time and will need to be accounted for in your budgeting process. The goal here is to understand how much capital you are going to need in order to start. try to make a detailed budget accounting for each and every activity you are going to undertake. This budget preparation would be immensely helpful when you are meeting investors. Additionally, after you do get the investment this initial budget will also act as a guide helping you see if you are spending the money correctly. For instance, you could use it to see if the money you have available for marketing is spent wisely on things that will bring results — including creating content and writing copy for blog posts, social media posts and emails. The budget varies based on the size of the market and the industry. For instance, if your business is a sme (sme full form is small and medium enterprises) then your budget will undoubtedly be low.
3. Create your brand’s story
The story of your brand is the key to shaping its identity and positioning it in the minds of consumers. You should consider what type of company you want to create, who your target audience is, and how you want to position yourself vis-à-vis other brands in your industry. This will help you develop a clear vision for your brand that will help guide all of its marketing efforts over the next few years.
4. Build a following on social media channels
Social media is an important channel for building your D2C business because it allows people to connect with each other in real-time and share information about products, services, events and more – all without having to leave their homes or offices! Social media allows businesses to engage with customers both directly and indirectly via influencers in their niche communities who might share interesting content about the products or services available through D2C channels like Instagram. Brands often use their Instagram stories to share behind-the-scenes looks at their marketing campaigns and products. Social media is a great way to build a community around your business, as well as drive sales by letting people know when they can buy something in person.